Senior Manager, Consumer Marketing – US Obesity and Related Conditions

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager, Consumer Marketing – US Obesity and Related Conditions

What you will do

Let’s do this. Let’s change the world. In this vital role the Senior Manager, Consumer Marketing, Obesity and Related Conditions will lead the development and execution of consumer communications strategy and integrated campaigns for the U.S. obesity portfolio.

This role is responsible for building insight-driven, breakthrough creative campaigns that resonate with consumers and differentiate in a crowded and culturally complex space. The individual will serve as the consumer communications lead, partnering cross-functionally to translate brand strategy into compelling, high-impact patient experiences across channels.

This leader will operate as a trailblazer within a matrixed organization, pushing boundaries, challenging conventions, and elevating both internal teams and agency partners to deliver best-in-class work.

What Sets This Role Apart

• Opportunity to define consumer engagement in obesity, one of the most dynamic and high-impact categories in healthcare
• Ability to shape culture-driving, category-defining campaigns
• A role for a trailblazer who thrives in ambiguity, challenges convention, and elevates creative standards
• High visibility with significant cross-functional and leadership exposure

Consumer Strategy, Campaign Development & Creative Leadership

• Develop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriers
• Lead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understanding
• Evaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystem
• Lead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU)
• Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final delivery
• Lead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channels
• Ensure consistent execution and message pull-through across all consumer touchpoints
• Oversee agency scope, performance, and operations, driving accountability and excellence

Launch Excellence & Brand Planning

• Lead consumer launch strategy and planning, including key milestones, deliverables, and success metrics
• Manage integrated timelines, interdependencies, and execution readiness across cross-functional teams
• Serve as the consumer lead within brand planning, shaping strategy and aligning priorities across stakeholders
• Ensure seamless launch execution in a highly competitive and fast-evolving market
• Own the consumer marketing budget, ensuring disciplined investment decisions and adherence to LE planning and submission processes

Cross-Functional Leadership & Integration

• Lead within a highly matrixed organization, driving alignment across HCP marketing, Patient Access, Direct-to-Patient, Corporate Affairs & Communications, Patient Advocacy, Medical, Legal, Regulatory (MLR), and Insights & Analytics
• Integrate patient advocacy and corporate affairs perspectives to ensure authentic, patient-centered communications
• Build strong partnerships to deliver connected, seamless patient experiences across all touchpoints

MLR Leadership & Governance

• Lead the Medical, Legal, Regulatory (MLR) review process, ensuring compliant, efficient approvals
• Navigate complex review dynamics while protecting strategic intent and creative integrity

Media & Tentpole Collaboration (Consultative)

• Provide strategic direction and brand objectives to inform media planning and investment decisions
• Partner in upfront planning processes to ensure alignment with campaign strategy
• Consult on tentpole planning and execution, supporting integration and amplification
• Note: This role does not own media planning or tentpole strategy but plays a critical consultative role

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is an influencer with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing experience

OR

Master’s degree and 4 years of Marketing experience

OR

Bachelor’s degree and 6 years of Marketing experience

OR

Associate’s degree and 10 years of Marketing experience

OR

High school diploma / GED and 12 years of Marketing experience

Preferred Qualifications:

• Proven consumer marketing experience, ideally a mix of healthcare and non-regulated industries
• Strong track record of developing and launching high-performing, innovative campaigns
• Demonstrated experience leading integrated campaigns and full-funnel creative development
• Experience with TV/video/audio production and large-scale campaign execution
• Deep expertise in consumer insights, segmentation, and brand strategy development
• Strong experience leading agency partners and creative development processes
• Ability to navigate and influence within a matrixed organization and drive alignment across stakeholders
• Experience leading MAC review processes in a regulated environment
• Demonstrated ability to challenge the status quo and push creative boundaries
• Strong communication, leadership, and influencing skills
• High level of innovation, curiosity, and ownership mindset

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

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Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.