Marketing and Launch Excellence, Senior Manager

Launch Excellence & Marketing Excellence Senior Manager

Japan Transformation Office | Amgen Japan
Reporting to: Launch Excellence & Marketing Excellence Lead

Position Summary

The Launch Excellence & Marketing Excellence Senior Manager plays a critical role in strengthening Amgen Japan’s commercial excellence capabilities. This position partners closely with the Launch & Marketing Excellence Lead to institutionalize structured launch frameworks, elevate core marketing capabilities, and support enterprise-level transformation initiatives.

This role requires a strategic thinker who can translate frameworks into execution, drive adoption across functions, and enhance performance through disciplined governance and capability building.

Key Responsibilities

1. Launch Excellence (40%)

Embed and operationalize a best-in-class launch excellence framework across Amgen Japan to ensure disciplined launch readiness and execution quality.

Strategic Advisory & Assessment

• Conduct structured analysis to strengthen launch strategy and execution planning
• Evaluate recent and upcoming launches to identify gaps, risks, and improvement areas
• Provide actionable recommendations to brand and cross-functional teams

Launch Governance & Performance Visibility

• Support development of launch KPIs, readiness scorecards, and tracking mechanisms
• Design and maintain a unified Launch Excellence dashboard consolidating milestones, timelines, risks, and overall status
• Enhance enterprise-wide transparency and alignment across all launches

Execution Quality & Readiness

• Promote consistent launch standards and best practices
• Strengthen cross-functional collaboration to improve speed and quality of launch execution

2. Marketing Excellence & Capability Development (40%)

Strengthen marketing capabilities and embed consistent brand management practices across the organization.

Capability Assessment & Prioritization

• Conduct structured marketing capability assessments using data, interviews, and evaluation tools
• Identify skill gaps and define targeted development priorities

Brand Management Deployment

• Support localization and rollout of the Amgen Brand Management curriculum
• Help marketers translate global frameworks into practical, Japan-relevant actions
• Onboard new marketers to ensure consistency in understanding and ways of working
• Co-facilitate training sessions with global and local stakeholders

Training & Knowledge Enablement

• Design and deliver workshops on brand strategy, customer engagement, omni-channel execution, and analytics
• Track training participation, satisfaction, and adoption metrics
• Continuously improve programs based on measurable outcomes

Playbooks, Tools & Engagement Platforms

• Localize and manage global marketing guides and toolkits
• Plan and run Monthly Marketing Engagement sessions to promote cross-brand learning
• Develop and distribute a monthly marketer newsletter to sustain engagement and best-practice sharing

Innovation & Test-and-Learn

• Support pilot initiatives to explore new marketing approaches
• Help scale proven practices across therapeutic areas

Global-Local Alignment

• Serve as a bridge between Japan and global teams
• Ensure alignment of priorities while maximizing local impact

3. Ad Hoc Company-Wide Transformation Project Support (20%)

Provide high-impact support on priority enterprise initiatives that advance commercial excellence and organizational transformation.

Strategic Initiative Support

• Support company-wide transformation projects as assigned by the Transformation Office or senior leadership
• Conduct structured analysis and prepare executive-ready materials
• Translate strategic direction into clear action plans

Cross-Functional Alignment & Execution

• Partner with commercial, medical, market access, and enabling functions to ensure coordinated execution
• Facilitate working sessions to clarify objectives, roles, and decision pathways
• Identify risks early and recommend mitigation actions

Governance & Accountability

• Establish clear milestones, timelines, and accountability structures
• Provide structured updates on progress, risks, and key decisions
• Ensure disciplined follow-through against agreed objectives

Qualifications

• MBA or Master’s degree in Marketing, Business, Life Sciences, or related field
• 7+ years of experience in pharmaceutical marketing, launch excellence, commercial excellence, or consulting
• Demonstrated experience in both launch excellence and marketing capability building
• Strong project management and structured problem-solving skills
• Experience applying change management principles in cross-functional environments
• Strong analytical capability and data-driven decision-making skills
• Exceptional communication, facilitation, and stakeholder management skills
• Proven ability to influence senior stakeholders and drive adoption of new capabilities
• Strong bilingual proficiency in Japanese and English

Core Competencies

• Strategic thinking with execution discipline
• Strong storytelling and presentation skills
• Ability to manage ambiguity and maintain direction
• Cross-functional collaboration and influence
• Strong relationship-building capability
• Change agility and enterprise mindset
• Role model for Amgen Values

Success Metrics

Performance will be measured by:

• Capability uplift demonstrated through structured pre- and post-assessments
• Adoption and improvement of launch readiness scorecards
• Increased cross-functional engagement in launch and marketing initiatives
• Adoption of new tools, frameworks, and processes
• Reduced time to key launch milestones
• Tangible contribution to successful launches reflected in post-launch performance indicators