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Senior Manager, Channel Strategy & Commercial Transformation

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Senior Manager, Channel Strategy & Commercial Transformation

China - Shanghai Apply Now
JOB ID: R-246449 LOCATION: China - Shanghai WORK LOCATION TYPE: Flex Commuter / Hybrid DATE POSTED: May. 28, 2026 CATEGORY: Sales & Marketing Operations

This role serves as a critical bridge between CKM and Business Units (BUs), leading the strategic planning and development of the Out-of-Hospital (OOH) market, while ensuring strong alignment and synergy with in-hospital strategies. It is designed to shift from internal CKM operations toward an externally focused market expansion and business impact role.

1. Lead OOH Market Strategy & Expansion

  • Own the development of integrated OOH market strategies across retail, e-commerce, and emerging channels, with a clear focus on expanding patient access beyond hospitals.
  • Identify growth opportunities and design scalable channel strategies that accelerate market penetration and unlock new patient segments.
  • Drive the evolution of channel mix and go-to-market models to support long-term business sustainability.

2. Strategic Business Partnering with BUs

  • Act as a trusted strategic partner to BUs, co-developing aligned in-hospital and OOH strategies to ensure consistency, synergy, and optimized resource allocation.
  • Translate BU portfolio priorities (e.g., Repatha supply optimization, combo strategy execution, Evenity launch readiness) into actionable channel and distribution strategies.
  • Provide forward-looking insights and strategic recommendations to enhance commercial decision-making.

3. Optimize Channel Management & Distribution Excellence

  • Lead the design of precise, data-driven channel management approaches to improve product distribution efficiency and responsiveness to business needs.
  • Address critical supply and access challenges (e.g., Repatha availability) through proactive channel interventions and cross-functional coordination.
  • Drive and ensure strong execution discipline across CKM and Sales to deliver business targets.

4. Accelerate Patient Access & Hospital Listing Strategy

  • Drive initiatives to accelerate hospital listing while simultaneously expanding OOH solutions to maximize patient accessibility.
  • Develop integrated access strategies that connect hospital, retail, and digital channels into a seamless patient journey.
  • Monitor and optimize access performance, ensuring alignment with overall commercial objectives.

5. Drive Digital Enablement & Patient Management Innovation

  • Leverage platforms such as Amgen We-Com to empower A+ pharmacies and standardize patient management practices.
  • Champion digital innovation and ecosystem development to enhance patient engagement, adherence, and experience.
  • Integrate online and offline channels to build a consistent and scalable patient management model.

6. Advance E-commerce & Broad Market Development

  • Lead the continuous development of e-commerce and emerging channels to broaden patient reach and improve accessibility.
  • Explore new business models and partnerships that strengthen Amgen’s presence in the OOH ecosystem.
  • Ensure alignment of e-commerce strategy with compliance, patient needs, and brand objectives.

7. Strengthen Organizational Agility & Execution Excellence

  • Drive faster decision-making and execution by working closely with cross-functional stakeholders.
  • Align CKM, Sales, and BU teams around shared priorities, ensuring seamless execution of strategic initiatives.
  • Foster a high-performance, agile mindset that enables rapid response to market dynamics.

Requirements:

  • Bachelor's degree
  • 5-8+ years of experience in pharmaceutical commercial strategy, with strong exposure to out-of-hospital markets (retail/broad market)
  • Opened mindset with strong business acumen  
  • Proven strategic thinking capability with track record of translating insights into impactful business initiatives
  • Strong cross-functional leadership and stakeholder influence skills across BU, Sales, and Marketing
  • Solid analytical capability with ability to navigate ambiguity and drive data-informed decisions
  • Strong ownership, accountability, and results orientation. Demonstrated ability to drive execution excellence and alignment in complex organizational environments
  • High level of resilience and adaptability in a dynamic environment
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