HCP Data Management Manager

Position Overview

The HCP Data Management Manager is responsible for managing Healthcare Professional (HCP) master data, ensuring data compliance, and supporting customer strategy development through data-driven insights. This role requires close collaboration with Business, Compliance, Business Excellence and Technology teams to optimize HCP master data and related processes.

Key Responsibilities

1. Master Data Management

• Manage HCP master data to ensure completeness, accuracy, and consistency.
• Develop and implement data governance strategies, oversee data restructuring, and optimize HCP tagging.
• Responsible for managing HCP master data vendors.

2. Process Execution

• Execute HCP verification processes, identify data risks, and ensure compliance with company policies and regulatory requirements.
• Collaborate across departments (including but not limited to Medical, Business Excellence, Compliance, and CRM) and work with third parties to ensure accurate and timely completion of HCP identity verification requirements.

3. Support Customer Strategy Development

• Analyze HCP data to support customer segmentation and potential assessment, driving precise engagement.
• Work with business teams to develop customer coverage strategies and optimize resource allocation.
• Provide data-driven insights to optimize customer journeys and enhance customer experience.
• Respond promptly to HCP master data analysis requests.

4. System and Process Optimization

• Collaborate with technical teams to optimize the CRM platform and improve data processing efficiency. Drive process and system enhancements, including projects related to Next-Gen CRM and DLH2.0.
• Participate in system upgrades, data migration, and interface testing to ensure smooth data integration.
• Promote automated verification and batch update processes to reduce manual operation risks.
• Act as an HCP data expert in cross-functional projects to ensure data strategies align with business objectives.
• Act as an HCP data expert in cross-functional projects to align data strategies with business objectives.

Qualifications

• Education: Bachelor’s degree or above in Information Management, Computer Science, Statistics, or related fields.
• Experience:
  • 3+ years of experience in CRM or HCP management; experience in pharmaceutical industry HCP data management preferred.
  • Proven experience in data governance, strategic analysis, and HCP verification projects.
• Technical Skills:
  • Familiarity with CRM systems (e.g., Veeva, Salesforce) and related backend management tools.
  • Knowledge of SQL, data modeling, and analysis; experience in customer segmentation and strategy development.
  • Understanding of privacy protection and compliance requirements.
• Soft Skills:
  • Strong communication and cross-functional collaboration skills; detail-oriented with problem-solving abilities.
  • Familiarity with HCP strategy management in the pharmaceutical industry.