Senior Manager, Channel Strategy & Commercial Transformation
Senior Manager, Channel Strategy & Commercial Transformation
China - Shanghai Apply Now
JOB ID:
R-246449
LOCATION:
China - Shanghai
WORK LOCATION TYPE:
Flex Commuter / Hybrid
DATE POSTED:
May. 28, 2026
CATEGORY:
Sales & Marketing Operations
This role serves as a critical bridge between CKM and Business Units (BUs), leading the strategic planning and development of the Out-of-Hospital (OOH) market, while ensuring strong alignment and synergy with in-hospital strategies. It is designed to shift from internal CKM operations toward an externally focused market expansion and business impact role.
1. Lead OOH Market Strategy & Expansion
- Own the development of integrated OOH market strategies across retail, e-commerce, and emerging channels, with a clear focus on expanding patient access beyond hospitals.
- Identify growth opportunities and design scalable channel strategies that accelerate market penetration and unlock new patient segments.
- Drive the evolution of channel mix and go-to-market models to support long-term business sustainability.
2. Strategic Business Partnering with BUs
- Act as a trusted strategic partner to BUs, co-developing aligned in-hospital and OOH strategies to ensure consistency, synergy, and optimized resource allocation.
- Translate BU portfolio priorities (e.g., Repatha supply optimization, combo strategy execution, Evenity launch readiness) into actionable channel and distribution strategies.
- Provide forward-looking insights and strategic recommendations to enhance commercial decision-making.
3. Optimize Channel Management & Distribution Excellence
- Lead the design of precise, data-driven channel management approaches to improve product distribution efficiency and responsiveness to business needs.
- Address critical supply and access challenges (e.g., Repatha availability) through proactive channel interventions and cross-functional coordination.
- Drive and ensure strong execution discipline across CKM and Sales to deliver business targets.
4. Accelerate Patient Access & Hospital Listing Strategy
- Drive initiatives to accelerate hospital listing while simultaneously expanding OOH solutions to maximize patient accessibility.
- Develop integrated access strategies that connect hospital, retail, and digital channels into a seamless patient journey.
- Monitor and optimize access performance, ensuring alignment with overall commercial objectives.
5. Drive Digital Enablement & Patient Management Innovation
- Leverage platforms such as Amgen We-Com to empower A+ pharmacies and standardize patient management practices.
- Champion digital innovation and ecosystem development to enhance patient engagement, adherence, and experience.
- Integrate online and offline channels to build a consistent and scalable patient management model.
6. Advance E-commerce & Broad Market Development
- Lead the continuous development of e-commerce and emerging channels to broaden patient reach and improve accessibility.
- Explore new business models and partnerships that strengthen Amgen’s presence in the OOH ecosystem.
- Ensure alignment of e-commerce strategy with compliance, patient needs, and brand objectives.
7. Strengthen Organizational Agility & Execution Excellence
- Drive faster decision-making and execution by working closely with cross-functional stakeholders.
- Align CKM, Sales, and BU teams around shared priorities, ensuring seamless execution of strategic initiatives.
- Foster a high-performance, agile mindset that enables rapid response to market dynamics.
Requirements:
- Bachelor's degree
- 5-8+ years of experience in pharmaceutical commercial strategy, with strong exposure to out-of-hospital markets (retail/broad market)
- Opened mindset with strong business acumen
- Proven strategic thinking capability with track record of translating insights into impactful business initiatives
- Strong cross-functional leadership and stakeholder influence skills across BU, Sales, and Marketing
- Solid analytical capability with ability to navigate ambiguity and drive data-informed decisions
- Strong ownership, accountability, and results orientation. Demonstrated ability to drive execution excellence and alignment in complex organizational environments
- High level of resilience and adaptability in a dynamic environment