Senior Manager - Digital Analytics

Level: Senior Manager (L6)

Role: Marketing Investment Optimization - Digital Analytics

MIO OVERVIEW

The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data-driven, decision-grade marketing investment decisions across brands, channels, and portfolios.

MIO brings together Investment Analytics, Digital Analytics, and Marketing Science Operations (MSO) to deliver reliable measurement, performance insights, and decision support that optimize marketing investments.

The Digital Analytics team focuses on media measurement (paid and owned media), campaign analytics, performance goal setting, web analytics and short-term optimizations. The team partners closely with Brand Marketing, Agencies, Media Strategists, Operations and other cross functional analytics groups to translate complex performance data into clear, actionable recommendations.

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are.

At Amgen, our shared mission to serve patients drives all that we do.

As a Senior Manager in the Digital Analytics within MIO, you will define how media and digital performance is measured, interpreted, optimized, and acted upon - turning campaign data into a clear decision framework used by senior leadership.

LIVE | WHAT YOU WILL DO

As the Senior Manager - Digital Analytics within MIO, you will be leading a team of highly motivated analysts, to execute and scale media measurement and campaign analytics outputs. You will ensure that campaign-level insights are consistent, actionable, and tied to brand objectives - enabling in-flight optimization and stronger future planning. Responsibilities include:

• Execute integrated analytics strategy that connects:
  • Media and campaign performance analytics (in-flight and post-campaign)
  • Measurement and KPI frameworks (tracking, goals, scorecards)
  • Optimization recommendations
• Ensure insights evolve with increasing channel complexity, data availability, and privacy/platform changes
• Guide interpretation of key media performance metrics (reach, frequency, engagement, traffic, conversions, efficiency, pacing, quality) across channels.
• Scale enterprise standards for campaign & digital Analytics processes that shape how we evaluate performance across digital, HCP, and DTC channels, including cross-channel scorecards and benchmarks.

• Serve as the senior point of view on measurement validity and data quality, driving root-cause analysis when signals conflict.
• Ensure quality, repeatability, and auditability across media analytics deliverables (readouts, dashboards, goal tracking, performance narratives).
• Anticipate and mitigate risks related to data gaps, platform changes, inconsistent reporting, or misinterpretation at senior levels.

• Manage and mentor Managers and Analysts in the Digital Analytics group.
• Build a leadership bench that combines deep channel expertise, measurement rigor, and business fluency.
• Set expectations for analytical rigor, collaboration, and executive-ready storytelling.

THRIVE | WHAT YOU CAN EXPECT

In MIO, Senior Managers operate at the intersection of analytics, strategy, and execution, enabling leadership to connect daily media decisions to long‑term investment outcomes.

• Impact & Visibility

• Shape enterprise‑wide marketing investment and media strategy.
• Influence decisions spanning multiple brands, and channels.

• Cross‑Functional Leadership

• Serve as the bridge between marketing, analytics and operations.
• Represent MIO Digital Analytics in senior leadership forums.

• Growth & Development
  • Expand from analytics leadership into enterprise decision architecture and organizational leadership.
  • Develop next‑generation leaders who think holistically across digital analytics and performance measurement.

• Innovation Environment
  • Drive innovation in measuring digital incrementality, campaign analytics, and optimization frameworks.
  • Lead adoption of new methodologies and measurement philosophies at scale.

BASIC QUALIFICATIONS

• Master's degree (or Bachelor's with 8-12+ years) in Marketing Analytics, Business Analytics, Marketing, Economics, Statistics, Computer Science, or related field.

Preferred Qualifications

• Hands-on experience with media and measurement platforms (ad servers, DSPs, paid social/search, web analytics) and their reporting approaches.
• Experience in pharma, healthcare, or regulated marketing environments.
• Track record of owning enterprise media measurement standards and scaling analytics deliverables across multiple brands.
  • Strong executive communication, strategic thinking, and organizational influence Deep expertise in:
    • Media and campaign analytics (paid media performance, in-flight optimization, post-campaign measurement)
    • Digital measurement and analytics instrumentation (tagging, pixels, UTMs, conversion definitions, event taxonomy)
    • Performance goal setting and executive-ready reporting (KPI trees, scorecards, dashboards, narrative insights)
  • Proven experience influencing senior stakeholders on media strategy and performance decisions, turning analytics into action.
  • Strong people-leadership experience, including managing Managers (L5) or equivalent senior roles.