Marketing Operation & Omni channel Manager

Main purpose of Job & Responsibility:

Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media)

<< Campaign Operation Management >>

• Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.
  Incl. developing campaign design process & toolkit.  
• Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process.
• Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels. 
• Support brand team for contents tagging and KPI design for campaign performance measurement.

<< Omni Channel strategy planning & Excellence>>

• Develop media strategy and align with global / local brand strategy.
• Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.

<< Team Management / Project Management >>

• Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.
• Manage project and service delivered by external biz partners / vendors and Global Service Center support team.
• Budget control incl. team’s OPEX forecasting & execution.

Key requirements:

• Experience in digital marketing for minimum of 3 years in consulting firm or healthcare company.
• Basic knowledge or certification of digital service (incl. marketing platform automation, data flow, service integration with 3rd party vendor) 
• Bachelor’s or master’s degree of university , Better to have Master / Certification of Business Administration
• Good capability and high flexibility of dealing with uncertainty.
• Solid understanding of (at least one of) the CRM / digital marketing platform (for example, Veeva, SFMC, CMS, etc,.)
• Has knowledge of utilizing tagging / metadata for digital campaign operation (incl. design, tracking and performance evaluation).
• Good at documentation/presentation, experience facilitating conversations and driving decisions between cross-function organization.
• Strong consultative problem-solving skills.
• Able to manage and take the ownership of multiple tasks independently.
• Language: Japanese & English fluency, both oral and written communications
• Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.