Sr Product manger, New product launch (GCF 5)

Position Overview

The New Product Launch Lead will play a critical role in driving the successful launch of new oncology products and optimizing the life-cycle management of the lung cancer portfolio. This strategic role involves planning, developing, and executing marketing strategies to ensure a strong market entry, while collaborating with cross-functional teams to achieve business objectives and address patient needs.

Key Responsibilities

• Develop and Drive Strategic Launch Plans: Lead the development and implementation of a comprehensive, high-impact launch strategy for new oncology products, ensuring alignment with corporate objectives and market readiness.
• In-depth Market and Competitive Analysis: Oversee advanced market analysis to identify target customers, market opportunities, competitive landscapes, and emerging trends
• Cross-Functional Leadership: Champion cross-functional collaboration with medical, regulatory, market access, sales, and global/region teams to develop and achieve seamless execution of launch strategies.
• Innovative Marketing Campaigns: Strategize and oversee the creation of effective marketing materials and campaigns, including digital, promotional, and messaging platforms.
• KOL and Stakeholder Engagement: Establish and maintain strong relationships with key opinion leaders (KOLs), medical societies, and strategic stakeholders.
• Launch Performance Monitoring and Optimization: Define and monitor robust pre-launch and post-launch KPIs, ensuring continuous improvement and measurable success across initiatives.
• Portfolio Lifecycle Leadership: Lead the strategic lifecycle management of oncology assets, aligning with evolving market needs and optimizing product positioning.
• Budget and Resource Oversight: Direct resource planning and budget management to maximize marketing efficiency while ensuring strategic investments yield significant returns.
• Global and Regional Alignment: Ensure alignment with regional and global teams, facilitating the seamless integration of corporate goals with localized strategies.

Qualifications:

• Education: Biology/pharmacy related degree or experience from similar positions preferred
• Experience:  Minimum 8 years of experience in pharmaceutical industry (New product launch & CDx related experience in marketing preferred)
• Skills:
• Strong understanding of pharmaceutical market dynamics and product lifecycle management.
• Proven leadership and exceptional project management skills to drive complex initiatives.
• Excellent communication and interpersonal skills to foster collaboration with internal teams and external stakeholders.
• Proficient in English (written and verbal) to ensure effective communication with global teams.
• Advanced financial and analytical acumen for efficient budget management and performance tracking.
• Strategic and decisive mindset, capable of conducting effective scenario planning and making optimal decisions under uncertainty.