Marketing Lead - General Medicine
![Two lab technicians smiling](http://tbcdn.talentbrew.com/company/87/cms/hero-images/jd-header-2.png)
Marketing Lead - General Medicine
Malaysia - Kuala Lumpur Apply NowHOW MIGHT YOU DEFY IMAGINATION?
Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics, but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring a Marketing Lead - General Medicine in Malaysia.
Live
What you will do
• Maximizes all General Medicines brand potential at national level
• Executes Country Operating Plan
• Delivers branding campaign in line with international guidance
• Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
• Lead cross functional brand team to develop and implement Country Brand Strategy & Plan in full congruence with International Brand Plan
• Designs and executes strategies and promotional activities (multi-channel customer engagement, detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
• Develops Long Range Plan with cross function teams
• Proposes national sales target and achieves agreement with Commercial Lead, National Sales Manager & Sales Manager
-Translates/implements international brand campaign locally
• Analyses market research and develops POA
• Coordinates competitive intelligence and drives competitive action plans
• Partners with the Medical team and other cross functional team members to optimize the brand performance (KOL developments, access etc.) and achieve KPIs for brands.
• Collaborate with other PMs (both local and regional) on joint projects
• Managing external partners and agencies, and tactical execution
• Identifies business opportunities and develops business cases
• Coaches and leads PMs within General Medicine to achieve brand ambition at national level
Win
What we expect of you
Minimum Requirements
• Degree Qualified, pharmacy, life or biomedical sciences preferred.
• Minimum 5 to 8 years of experience in biopharmaceutical industry, with roles in commercial/ sales and marketing.
• Fluency in English, both oral and written communications
• Strong Financial and budgeting management
• Documented track record of product launches
• Computer skills (MS Office programs)
• Eligible to work in Malaysia
Preferred Requirements
• Minimum 2 years of experience in a pharmaceutical company
• Documented experience in Bone & Cardiovascular Franchise area
• Experience in digital marketing strategies and initiatives.
• Experience with people management
Thrive
What you can expect of us
As we work to develop treatments that take care of others so we work to care for our teammates’ professional and personal growth and well-being.
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
Apply now
for a career that defies imagination
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
careers.amgen.com
Equal Opportunity Statement
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.