Associate Director - Marketing AI & Innovation

Associate Director - Marketing AI & Innovation

What you will do

The Associate Director of Marketing AI and Innovation (GCCI) is responsible for activating and scaling AI-enabled marketing capabilities across Amgen’s brands, with a primary focus on operationalizing the Generative Engine Optimization (GEO) model and supporting enterprise AI partnerships. This role ensures that centrally developed capabilities, and partnerships are effectively translated into brand-level execution, driving measurable impact on brand strategy & execution.

This individual will serve as a critical bridge between strategy and execution—orchestrating cross-functional teams to embed AI-driven insights and new ways of working into day-to-day marketing activities.

Key Responsibilities:

• GEO Activation Across Brands: Drive adoption and execution of the GEO operating model across priority brands, embedding GEO principles into campaign planning, content strategy, and optimization workflows.

• AI Partnership Management: Oversee day-to-day engagement with key AI and data partners (e.g., GEO partner), ensuring capabilities translate into tangible brand use cases and outcomes

• Pilot Execution & Scaling: Support implementation of pilot programs across brands, capturing learnings and enabling enterprise scaling solutions through structured playbooks and recommendations

• Cross-Functional Orchestration: Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes

• Performance Tracking & Optimization: Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level, driving continuous improvement and scaling best practices

• Future of Marketing: Partner cross-functionally to define the future marketer experience, identify required capabilities, and drive their development and implementation.

• Change Management & Adoption: Lead change management efforts to embed new AI-enabled ways of working, ensuring strong adoption and sustained behavioral change across marketing teams

Key Activities

• Drive GEO implementation at the brand level, translating GEO insights into actionable optimizations across content & media strategy.

• Partner with brand teams to embed AI insights into creative development, messaging, and content strategies

• Support execution of AI-driven pilots (e.g., patient identification, diagnosis, media scaling), ensuring effective coordination across stakeholders, and scaling plans across the enterprise

• Manage day-to-day operations with external partners, ensuring alignment with internal objectives and seamless execution

• Orchestrate cross-functional teams (Marketing, GCCI, Medical, Corp Affairs, BAI, etc) to deliver on AI enabled solutions

• Identify, document, and scale best practices across brands to drive consistency and efficiency

• Gather feedback from brand teams and stakeholders to refine tools, processes, and approaches

• Track performance metrics and contribute to reporting on impact of AI-enabled marketing initiatives

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is collaborative, execution-focused, and results-driven with these qualifications:

Basic Qualifications

Doctorate degree and 3 years of  Marketing experience
OR
Master’s degree and 5 years of  Marketing experience
OR
Bachelor’s degree and 7 years  Marketing experience
OR
Associate’s degree and 12 years of Marketing experience 
OR
High school diploma / GED and 14 years of Marketing experience

Preferred Qualifications

• Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing

• Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO)

• Experience translating strategy into execution across multiple brands or markets

• Proven ability to manage external partners and vendors to deliver business outcomes.

• Strong cross-functional collaboration skills within a matrixed organization

• Experience in change management and driving adoption of new capabilities or ways of working

• Ability to influence across levels and functions, including brand, media, analytics, and technology teams

• Strong analytical mindset with ability to translate data into actionable insights

• Excellent verbal and written communication skills

• Track record of delivering complex initiatives that drive measurable business impact

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans

• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

careers.amgen.com

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.