New Product Planning, Senior Marketing Manager _ Commercial Expert

Main purpose of job:

• Drive commercial assessment of the early asset pipelines until the BT (Brand Team) is established and ensure a smooth transition of information and assessment outcomes from NPP to the BT
• Aim to maximize the potential of new assets by assessing the candidate assets, aligning with corporate strategy, and addressing unmet medical needs in Japan from early development phase
• Evaluate the commercial potential of new assets, support strategic market formation, and ensure smooth brand transition
• Lead commercial assessment within cross-functional JPST (Japan Product Strategy Team) framework until establishing the Brand Team in Japan
• The role helps to inform senior commercial leadership of the commercial viability of new assets/indications

Responsibilities:

• Lead communication and discussion with global commercial members on behalf of JPST as commercial representative
• Analyze assumed market size in JP for the new candidate assets
• Conduct appropriate market research by collaborating with BAI team to understand the current market environment, grasp expectation/concern for the new assets in our target TA (therapeutic area)
• Identify future market trend/dynamics in consideration with the new assets over the next several years
• Map the current patient journey and analyze future changes if the new assets are available in the market
• Assess the asset's feasibility from a commercial perspective (marketability, competitive landscape, positioning, and future business opportunities as well as potential risks we need to address)
• Develop and execute market formation strategies

Basic Qualifications

• 5+ years of experience in marketing or commercial strategy in the pharmaceutical industry
• Knowledge of market analysis, revenue forecasting, and value proposition construction
• Experience collaborating with cross-functional teams in local
• Experience collaborating with global teams/colleagues

Preferred Qualifications

• Advanced degree in business (MBA), marketing, or related field
• Proven track record in successful product launches and market formation
• Strong analytical and strategic thinking skills
• Both Japanese and English (business level); fluency in speaking, writing and reading

Work Style:

• Remote work is supported. However, applicants must be able to commute to the office flexibly when needed. Office attendance is expected on an occasional basis, typically around twice per month.