New Product Planning, Marketing Manager_ Value & Access Expert

Report to: Associate Director, New Product Planning

Main purpose of job:

• Drive commercial assessment of the early asset pipelines especially from market access perspectives until the BT (Brand Team) is established and ensure a smooth transition of information and assessment outcomes from NPP to the BT
• Aims to maximize the potential of new assets by assessing the candidate assets, aligning with corporate strategy, and addressing unmet medical needs in Japan from early development phase
• Realize maximization of pipeline products’ values in Japan based on current and future market access conditions and trends
• Collaborate with cross-functional teams to maximize intrinsic products’ values at the market introduction as new or market expansion opportunities

Responsibilities;

Gain and maximize access opportunities for early development assets and contribute to life cycle management success

• Conduct analyses of access-related challenges and opportunities for each asset from early development stages
• Review reimbursement frameworks, pricing systems, and potential market barriers by performing desk-based research (literature review, secondary data analysis)
• Develop “risk–opportunity matrices” from the access perspective for each asset and provide them as internal reference materials
• Regularly exchange information with V&A department representatives to align on optimal access scenarios for each asset

Generate value through close collaboration with the Value & Access department

• Incorporate insights and recommendations from V&A representatives into planning and strategy discussions within the new product planning function
• Consolidate value propositions for each asset and identify required data and evidence from the market access perspective
• Clarify differentiating factors from the access standpoint and prepare bridging materials for internal use by collaborating with the colleagues in V&A department (e.g., for Medical Affairs, R&D)
• Act as a conduit by integrating external market insights obtained by the V&A department into internal strategic discussions.

NOTE: This position DOES NOT belong to the Value and Access Department.

Basic Qualifications

• 5+ years of experience in market access, health economics, or policy-related work
• Knowledge of clinical sciences, clinical trials and/or regulatory areas in drugs development and life cycle management
• Knowledge and understanding of HTA (Health Technology Assessment), reimbursement systems, and pricing strategies in Japan
• Cross-functional project management skills
• Experience collaborating with cross-functional teams in local (Japan)
• Experience collaborating with global teams/colleagues

Preferred Qualifications

• Advanced degree in health economics, public health, or related field
• Experience in developing successful access strategies and value propositions
• Both Japanese and English (business level); fluency in speaking, writing and reading

Work Style:

• Remote work is supported. However, applicants must be able to commute to the office flexibly when needed. Office attendance is expected on an occasional basis, typically around twice per month.