Marketing and Launch Excellence, Senior Manager
Marketing and Launch Excellence, Senior Manager
Japan - Tokyo APLICAR AHORALaunch Excellence & Marketing Excellence Senior Manager
Japan Transformation Office | Amgen Japan
Reporting to: Launch Excellence & Marketing Excellence Lead
Position Summary
The Launch Excellence & Marketing Excellence Senior Manager plays a critical role in strengthening Amgen Japan’s commercial excellence capabilities. This position partners closely with the Launch & Marketing Excellence Lead to institutionalize structured launch frameworks, elevate core marketing capabilities, and support enterprise-level transformation initiatives.
This role requires a strategic thinker who can translate frameworks into execution, drive adoption across functions, and enhance performance through disciplined governance and capability building.
Key Responsibilities
1. Launch Excellence (40%)
Embed and operationalize a best-in-class launch excellence framework across Amgen Japan to ensure disciplined launch readiness and execution quality.
Strategic Advisory & Assessment
- Conduct structured analysis to strengthen launch strategy and execution planning
- Evaluate recent and upcoming launches to identify gaps, risks, and improvement areas
- Provide actionable recommendations to brand and cross-functional teams
Launch Governance & Performance Visibility
- Support development of launch KPIs, readiness scorecards, and tracking mechanisms
- Design and maintain a unified Launch Excellence dashboard consolidating milestones, timelines, risks, and overall status
- Enhance enterprise-wide transparency and alignment across all launches
Execution Quality & Readiness
- Promote consistent launch standards and best practices
- Strengthen cross-functional collaboration to improve speed and quality of launch execution
2. Marketing Excellence & Capability Development (40%)
Strengthen marketing capabilities and embed consistent brand management practices across the organization.
Capability Assessment & Prioritization
- Conduct structured marketing capability assessments using data, interviews, and evaluation tools
- Identify skill gaps and define targeted development priorities
Brand Management Deployment
- Support localization and rollout of the Amgen Brand Management curriculum
- Help marketers translate global frameworks into practical, Japan-relevant actions
- Onboard new marketers to ensure consistency in understanding and ways of working
- Co-facilitate training sessions with global and local stakeholders
Training & Knowledge Enablement
- Design and deliver workshops on brand strategy, customer engagement, omni-channel execution, and analytics
- Track training participation, satisfaction, and adoption metrics
- Continuously improve programs based on measurable outcomes
Playbooks, Tools & Engagement Platforms
- Localize and manage global marketing guides and toolkits
- Plan and run Monthly Marketing Engagement sessions to promote cross-brand learning
- Develop and distribute a monthly marketer newsletter to sustain engagement and best-practice sharing
Innovation & Test-and-Learn
- Support pilot initiatives to explore new marketing approaches
- Help scale proven practices across therapeutic areas
Global-Local Alignment
- Serve as a bridge between Japan and global teams
- Ensure alignment of priorities while maximizing local impact
3. Ad Hoc Company-Wide Transformation Project Support (20%)
Provide high-impact support on priority enterprise initiatives that advance commercial excellence and organizational transformation.
Strategic Initiative Support
- Support company-wide transformation projects as assigned by the Transformation Office or senior leadership
- Conduct structured analysis and prepare executive-ready materials
- Translate strategic direction into clear action plans
Cross-Functional Alignment & Execution
- Partner with commercial, medical, market access, and enabling functions to ensure coordinated execution
- Facilitate working sessions to clarify objectives, roles, and decision pathways
- Identify risks early and recommend mitigation actions
Governance & Accountability
- Establish clear milestones, timelines, and accountability structures
- Provide structured updates on progress, risks, and key decisions
- Ensure disciplined follow-through against agreed objectives
Qualifications
- MBA or Master’s degree in Marketing, Business, Life Sciences, or related field
- 7+ years of experience in pharmaceutical marketing, launch excellence, commercial excellence, or consulting
- Demonstrated experience in both launch excellence and marketing capability building
- Strong project management and structured problem-solving skills
- Experience applying change management principles in cross-functional environments
- Strong analytical capability and data-driven decision-making skills
- Exceptional communication, facilitation, and stakeholder management skills
- Proven ability to influence senior stakeholders and drive adoption of new capabilities
- Strong bilingual proficiency in Japanese and English
Core Competencies
- Strategic thinking with execution discipline
- Strong storytelling and presentation skills
- Ability to manage ambiguity and maintain direction
- Cross-functional collaboration and influence
- Strong relationship-building capability
- Change agility and enterprise mindset
- Role model for Amgen Values
Success Metrics
Performance will be measured by:
- Capability uplift demonstrated through structured pre- and post-assessments
- Adoption and improvement of launch readiness scorecards
- Increased cross-functional engagement in launch and marketing initiatives
- Adoption of new tools, frameworks, and processes
- Reduced time to key launch milestones
- Tangible contribution to successful launches reflected in post-launch performance indicators