Senior Associate Marketing Investment Optimization Analyst
Senior Associate Marketing Investment Optimization Analyst
Portugal - Lisbon APLICAR AHORAJoin our team at AMGEN Capability Center Portugal, number 1 company in Best WorkplacesTM https://www.greatplacetowork.pt/ ranking in Portugal (category 201-500 employees) by the Great Place to Work Institute. We have a team of over 300 talented people and more than 35 different nationalities, diverse areas of expertise and professional experience that are shaping the future of healthcare. This is your chance to explore a world of opportunities in different areas such as Cybersecurity, Data & Analytics, Digital, Technology and Innovation, Finance, General & Admin, Human Resources, Regulatory Affairs and many more. In Lisbon's city center, our AMGEN office fosters innovation, excellence, and inspiration. Come thrive with us at AMGEN, supporting our mission To Serve Patients. What we do at AMGEN matters in people’s lives.
SENIOR ASSOCIATE - MARKETING INVESTMENT OPTIMIZATION ANALYTICS
LIVE
What you will do
As a Senior Associate in Marketing Investment Optimization (MIO), you will play a critical role in tracking, reporting, and analyzing the performance of paid media campaigns that support Amgen’s strategic commercial initiatives. You will collaborate closely with the MIO Developer and contribute to the development of brand-agnostic, insight-driven dashboards powered by MIO’s robust data backbone—including media, web, and HCP data visualized through Tableau. Your responsibilities will include synthesizing complex datasets, leveraging AI features in BI platforms to automate insights, and presenting findings to cross-functional stakeholders such as brand leads, the Global Commercial Capabilities (GCC) team, and more.
This role demands strong analytical thinking, intermediate technical proficiency, and a service-minded approach to delivering actionable insights that drive marketing effectiveness and investment optimization
Responsibilities will include:
Assist in translating business questions into analytical requirements, supporting data extraction from cloud warehouses and marketing APIs.
Contribute to the design and upkeep of self-service dashboards (Power BI, Looker, Tableau) that monitor brand, media, and web performance.
Support the maintenance of KPI and metric definitions, ensuring consistency across reports through documentation and semantic-layer alignment.
Perform exploratory and root-cause analyses on media and performance datasets to identify reporting issues and data anomalies.
Collaborate with BI Engineers to validate data quality and support enhancements to data models and pipelines.
Utilize AI features in BI platforms (e.g., Copilot, Gemini) to assist in generating insights, detecting anomalies, and automating report creation.
Develop clear and compelling data stories—slides, decks, and automated reports—that inform marketing and business decisions.
Proactively identify gaps in reporting and contribute ideas for improving measurement and dashboard capabilities.
WIN
What we expect of you
You are collaborative, data-savvy, and enthusiastic about contributing to marketing analytics in a global healthcare setting. You enjoy solving problems with data, working with digital platforms, and supporting commercial decision-making through insights.
Proven experience and skills needed:
Minimum 3 years of experience in analytics, preferably in business intelligence, marketing analytics, dashboard development or related field.
Master’s degree and 3 years of experience.
OR Bachelor’s degree and 5 years of experience.
University Degree in computer science, engineering, mathematics, healthcare or related field.
Fluency in English, both in written and oral communication.
Preferred Requirements:
Intermediary SQL skills plus hands-on experience with at least one major cloud warehouse (Snowflake, BigQuery, Databricks, etc.)
Proficiency in a leading BI visualization tool (Tableau and Power BI preferred)
Working knowledge of front-end web development, (e.g. Node.js, React, HTML, etc.), ideally tailored towards delivering high quality designs
Familiarity with digital-marketing data (ad servers, Google Analytics/Firebase, social & search APIs) and key media metrics (CPM, ROAS, MER).
Strong data-storytelling and presentation abilities—able to distill complex findings into clear business actions.
Experience collaborating with data engineers and cross-functional teams in an agile environment; comfort navigating ambiguity.
Effective communication skills and the ability to present findings to non-technical audiences.
Experience in pharma/biotech or regulated industry is a plus, but not required.
THRIVE
What you can expect of us
Vast opportunities to learn, develop, and move up and across our global organization.
Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table, take risks, and act.
Generous Amgen Total Rewards Plan comprising healthcare, finance, wealth and career benefits.
Flexible work arrangements.
APPLY NOW
Objects in your future are closer than they appear. Join us.
careers.amgen.com
EQUAL OPPORTUNITY STATEMENT
Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.