Role Purpose

The Hematology Product Manager develops and implements local brand plans across the product lifecycle, from launch readiness through in-line optimization. The role combines strategic brand management, customer insight, cross-functional leadership and disciplined execution in a complex, highly regulated specialty-care environment. The Product Manager partners closely with Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global teams.

Key Responsibilities

2.1 Set Brand Strategy and Business Plans

• Develop annual and longer-term brand plans aligned with global strategy, local market needs and agreed business priorities.
• Translate patient, customer, market-access, sales and competitor insights into positioning, forecasts, budgets and measurable objectives.
• Monitor the therapeutic and reimbursement landscape; identify risks and opportunities and recommend timely plan adjustments.

2.2 Deliver Marketing and Omnichannel Execution

• Plan and deliver integrated marketing initiatives across appropriate channels, including field tools, digital engagement, congresses and promotional activities.
• Coordinate development, review and approval of accurate, balanced materials; prepare the field team with clear priorities, resources and training.
• Monitor campaign effectiveness and launch or lifecycle milestones, using KPIs and customer feedback to improve execution.

2.3 Lead Cross-Functional Collaboration

• Align Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global partners on priorities, responsibilities and timelines.
• Bring local market insights into regional and global planning and adapt relevant initiatives to local needs.
• Support appropriate, compliant engagement with healthcare professionals and healthcare organizations

2.4 Protect Patients, Quality and Compliance

• Keep patient needs and appropriate access in view while working within the company’s role and responsibilities.
• Ensure marketing materials and activities are evidence-based, consistent with approved product information and compliant with applicable local and international requirements.
• Follow approval, pharmacovigilance, quality, documentation and budget processes; promptly report safety information and escalate potential risks.

Performance Measures

• Achievement of agreed brand, sales, market share, forecast and budget objectives.
• Quality and timely delivery of brand plans, launch milestones and approved marketing initiatives.
• Effectiveness of customer engagement and omnichannel programs against agreed KPIs.
• Quality of market insight, forecasting and translation of insights into business actions.
• Field team understanding and use of brand strategy, approved materials and training.
• Effective cross-functional collaboration and stakeholder alignment.
• Consistent compliance with company policies, applicable codes and quality requirements.

Required Qualifications and Experience

• University degree in life sciences, medicine, pharmacy, business, marketing or a related discipline.
• At least 3 years of experience in the pharmaceutical industry in specialty care marketing
• Demonstrated ability to develop and execute marketing plans and manage multiple projects, budgets and timelines
• Strong analytical skills and experience using market data, sales performance, customer insights and forecasts
• Excellent written and verbal communication, presentation and stakeholder-management skills.
• Fluency in Romanian and professional working proficiency in English.
• Willingness to travel within Romania as needed for field engagement, congresses and business activities.
• Experience in working in cross-functional teams with Medical Affairs, Market Access, Sales, Regulatory and Compliance.

Preferred Candidate would have:

• Proven experience in hematology marketing
• Product launch experience, portfolio lifecycle planning and omnichannel customer engagement
• Good understanding of Romanian healthcare system, reimbursement and market-access environment
• Working knowledge of CRM, market research, digital marketing analytics and budget management