The Global Marketing Leader (GML) is a critical role in the Global Marketing organization and has a significant impact on products at all stages of the product lifecycle. The GML is responsible for maximizing the value of assets and developing successful global brands and franchises by providing commercial guidance on development stage assets, developing and implementing global launch strategies, optimizing the impact of marketing budgets, managing the lifecycle of marketed products and supporting business development’s efforts to license and acquire external assets.
As the GML for early compounds in the Oncology Franchise, you will be responsible for providing commercial insight and guidance into compounds in the early stages of development, prior to pivotal/launch phase. This role will provide commercial leadership of 2-3 early immuno-oncology programs on PTs (Program Teams). Future opportunities may include transitioning with these programs to pivotal/launch phase, and/or supporting additional disease-states such as hemato-oncology. Providing commercial leadership to the development organization, you will be responsible for ensuring that early stage compounds are developed with the future market in mind and are designed for a high probability of commercial success.
This role will involve working with global marketing leaders across oncology to ensure that the insights being generated in pre/peri/post launch products are incorporated into the commercial strategy for early development compounds. It will also involve working closely with Amgen’s archetype countries and the New Product Development Leads to integrate local market insights. In addition to the responsibilities for early stage programs, this role will support broad strategic and business development initiatives pertaining to the portfolio such as diagnostics and biomarker capabilities, tumor-level patient insights, patient centric development, journeys and preferences, and lifecycle management planning.
This role will report to the Global Marketing Lead for Early Oncology Pipeline.
Key responsibilities include:
Working with current Global Marketing Leaders to gather deep insights into the customer, marketplace, competitors, and business drivers and develop a “gold standard” commercial strategy designed to optimize the future value of early stage assets
Key contributor to PTs, leadership of relevant Insights and Brand teams, and leading all global marketing activities for assigned brands. Ensure that all early stage key portal decisions are supported by a robust commercial assessment including but not limited to an understanding of portfolio fit and organizational impact.
Ensure all marketing deliverables for assigned brands are on time and of expected quality in alignment with Amgen’s processes and requirements. These include contributions to Global Product Strategy and Brand Factbook, consumer and competitive insights, patient-centric deliverables, robust Target Product Profiles, Forecasts, and strategies to enhance program value including LCM.
Communicate commercial vision for disease-state and assigned brands.
Utilize the knowledge gained with Amgen products to provide marketing input into early stage business development opportunities as they arise
Support the Franchise Steering Committee as needed on initiatives related to commercial franchise strategy and/or key initiatives.
Support and/or lead commercial analysis for PT portals for new programs in discovery being considered for progression to clinical stage.
Doctorate degree and 4 years of marketing experience
Master’s degree and 7 years of marketing experience
Bachelor’s degree and 9 years of marketing experience
An MBA, coupled with a life sciences educational background.
At least eight years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.
A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas. A solid foundation in strategic marketing.
Strong experience in Oncology therapeutic area, and solid tumor immuno-oncology. Keen understanding of the science, market trends, and future opportunities and hurdles.
Strong experience in “beyond the molecule” value drivers such as patient services, as well as CDx/IVD space.
Prior experience in commercial positions with global responsibilities is important. Experience living and working outside the United States is highly desirable. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world.
Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs.
Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets. Solid understanding of global market access, pricing and reimbursement issues.
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities.
Experience supporting product licensing and acquisition transactions. Has contributed commercial expertise in evaluating internal assets and prioritizing external opportunities. Has supported transactions by conducting due diligence, evaluating market dynamics, contributing modeling assumptions, and assisting with valuation.
The GML position is complex and demanding. The preferred candidate is a strong commercial executive with excellent marketing capabilities, strong analytical skills, superior cross-functional collaboration skills, the ability to operate globally and locally, and highly effective influencing skills. Success in this critical role will result in significant professional growth and advancement at Amgen.
A scientifically curious mind
Amgen is committed to unlocking the potential for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.